Beth Negus Viveiros, Author at Chief Marketer

Emails We Love: Pre-Black Friday Special

It’s beginning to look a lot like Christmas—because my inbox is bulging at the seams with offers for Black Friday. Here’s a round-up of what some retailers sent, including Orvis, Hot Topic and Sears.

Building Your Brand with Your Employees

While businesses devote billions of dollars in advertising, promotions and marketing resources to the external marketplace, many are ignoring critical internal audiences—their own employees.

Agencies

Consumer Email List Prices At All Time Low: Worldata

Thanks to an abundance of files on the market, consumer email list rental prices are at an all-time low, according to Worldata’s fall 2012 list price index.

Agencies

Chief Marketer Listline Nov. 19

List featured this week include Drapers & Damon’s and Deseret Book Catalog Blow-In.

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ROI Metrics Key to Marketing Automation Success

“If you don’t apply the right processes behind [a marketing automation system], then you’ve bought a very expensive email system,” says Debbie Qaqish, chief revenue marketing officer, Pedowitz Group.

Social

Giving Genuine Compliments in a Web 2.0 B2B World

The line between business colleagues and friends is becoming increasingly blurred, thanks to social networking sites like LinkedIn and Facebook.

Data & Analytics

The Marketing Technology Race: Are You Winning, Losing, or Worse, Still Sitting on the Sidelines?

To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs

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