Beth Negus Viveiros, Author at Chief Marketer

Marketing Budgets Increasing: CMO Council Report

More than 50% of marketers increased their budgets in 2012, and only 22% saw budget reductions, according to a new report from the CMO Council.

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DM Hiring 2013 Outlook: Data Analysts in Demand

Data analysis specialists are among the most in-demand marketing professionals, according to marketing recruiter Jerry Bernhart.

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Chief Marketer Listline Dec. 10

List featured this week include Travelsmith Catalog Buyers Insert Program and Our Sunday Visitor.

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Is Marketing the New Finance?

A June 2012 DemandGen report found that 42% of marketers say marketing management and its impact on revenue is actively tracked by their company’s CEO.

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Chief Marketer Listline Dec. 3

Each week, Chief Marketer features a selection of files new to market. Lists offered this week include American Wildlife Foundation and Ageless Iron Almanac.

Marketers Unprepared for Cross-Channel Marketing: Forrester

Marketers are unprepared to take on cross-channel marketing considering that 78% believe the strategy is either “important” or “very important” to their business.

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Email, Search Help Drive Black Friday, Cyber Monday Spending

So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.

Agencies