Beth Negus Viveiros, Author at Chief Marketer

Focus on the Customer in Search Engine Optimization

Search engine optimization is become more challenging—but there are many tangible things marketers can do to improve SEO performance.

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Content Marketing Needs to Evolve

Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.

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What to Expect in 2016: Webinar

Join us this Thursday, Jan 28 at 2 pm ET for a free live webinar, “10 Key Marketing Trends for 2016.”

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Be Prepared for Consumer Complaints

Marketers are more aware than ever about the need for monitoring consumer complaints—but there are still many violations that could have been prevented.

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Optimizing Mobile Apps for Lead Gen

Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.

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2016 Will Be the Year of Content Marketing

If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.

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Ideas for Linking Campaign Performance and Revenue

Join us for a free webinar to discover a six step plan for boosting your campaign performance in 2016.

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Driving ROI With Smarter Social Creative and Targeting

Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.