Beth Negus Viveiros
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Profiles & Campaigns
Live from PROMONext: Chicken of the Sea Explores New Waters
Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.
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Engagement
Live From PROMONext: Heineken is the Beer of Cities
A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.
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Agencies
Make Your B2B Brand a Priority
The importance of having a strong brand and positioning it properly was a key topic at the first B2B Marketer Awards & Conference,
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Digital
Get Ready to Own the Customer Experience
Join us on Tuesday, June 21 at 1 pm ET/10 am PT for “The Future of Marketing: Seizing the Customer Experience,” a free live webinar.
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Digital
Key Questions about SEO to Ask Before Buying a New CMS
SEO is a key consideration when purchasing a new content management system. Here’s some key questions you should ask before investing.
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Demand Gen
Hiscox Takes a Risk With Revamped Insurance Branding
The branding challenge for Hiscox was to create something different to entice those who didn’t know the company, but at the same time stay familiar to customers.
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Digital
Avoiding 5 Common Digital Marketing Mistakes: Webinar
All digital marketing professionals make mistakes sometimes. Maybe they’ve developed bad habits, or maybe they’ve forgotten some of the basics.
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Demand Gen
Alfresco’s 5 Steps for Better Account Based Marketing
Setting your priorities, knowing what to measure and getting buy in from the entire organization is essential for implementing account based marketing.
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Data & Analytics
Improved Database Helps Golfsmith Boost ROI
A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.
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Email
Email Targeting Fuels MGM Resorts & Focus on the Family
MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.