Ben Hordell

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  Acquisition

  When a Controversy Arises, Should Your Brand Jump In?

  Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing
  to say on a controversial topic like the NFL boycott, it’s best to say nothing.

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  Agencies

  How Coca-Cola Turned a Romanian Music Festival into a Fashion Trend

  How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.

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  Agencies

  Social Spreads March Madness Marketing Beyond Hardcore Fans

  For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!

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  Agencies

  A Super Bowl Spot is No Longer an Ad, It’s Content

  A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.

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  Agencies

  The Ups and Downs of Twitter’s Promoted Stickers

  Will Twitter’s Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.