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  • The Source on Talent Searches

    The Source, America’s leading hip hop music magazine, has paired with Sprite to promote the Unsigned Hype Live Tour, a 10-market promo that aims at discovering

  • On the Net

    Peapod Excitement! Peapod Inc., Skokie, IL, America’s largest online grocery retailer, announced a multi-year national marketing agreement with Excite

  • Friendly Advice

    Gibraltar Securities Company, a financial services firm, came to us looking to retain customers, inspire new ones, and build its brand imagery. Our challenge

  • Speaking to the Sisterhood

    Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,

  • No Subpoena Needed: Here’s the Whole Story

    To everyone who has paused from watching Court TV to call me at the office, and found me missing, I’ve neither been indicted nor have I been subpoenaed

  • Do clients think promotion marketing strategy is more important than brand advertising?

    Rather than debating marketing tactics, imagine the brand or promotion manager as the “author” of the marketing “sentence.” The “noun” is the brand. Attached

  • Promotion, America-Style

    When I moved to Minnesota this summer, it wasn’t to live in the shadow of the Mall of America – but I’m not complaining that that’s how it turned out.

  • Engagement

    It Takes a Villager to Raise a Rugrat

    Nickelodeon’s Emmy Award-winning Rugrats animated series hits the big screen this Thanksgiving and the 1999 Mercury Villager is set to help it get around

  • Crazy Like a Fox?

    Last year News Corp., owner of the Fox Network, and Saban joined to pay $1.9 billion to buy the Family Channel cable station from Pat Robertson’s International

  • I Scream You Scream

    It’s not often you get your best idea for a campaign before you’ve even pitched the account, but that’s what happened when HB Ice Cream asked Creative