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E-Mail is Addicting
AOL’s third annual “E-Mail Addiction” survey shows that e-mail has seeped into just about every crevice of our lives, including our vacations.
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WWE, Yahoo Take Leader Positions in June
According to the latest comScore Media Metrix numbers, the WWE Web site was the top gaining property from May to June 2007, while Yahoo! maintained its leadership position in the list of top 50 overall Web properties for June.
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Online Video Watchers Are Viral
According to recent numbers released by the Pew Internet and American Life Project, nearly one in five Americans watch online videos on any given day. Their activity does not stop with viewing, however. Many of them forward their…
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Guilty By Association
As a fan of the Simpsons, if I were to head to the movies right now, I would see that, or perhaps Transformers, except that it might no longer play in one of the nicer cineplex theaters. Perhaps, I’d start with the…
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Valueclick and the Future of Incentive Promotion
A little more than two months ago, Valueclick announced an inquiry into their lead generation practices by the FTC. As required by securities law, the company filed a Form 8-K acknowledging the receipt of a letter of…
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iLegal – The FTC’s ValueClick Investigation and What it Means to You
Back in May in this column you read about the FTC’s current approach towards the incentivized advertising space. At that time, we discussed that large publicly traded companies could be involved. Well it’s old news in the industry…
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A Tale of Two Rivals
There’s no love lost between Microsoft and Apple Computer. Since the mid-1970s Bill Gates and Steve Jobs have been pretty much obsessed with each other.
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Agencies
Bandai Puts Tamagotchi to Work via Tour
Bandai America Inc. is putting its Tamagotchi characters to work this summer as part of a tour to promote its new electronics toy line.
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Agencies
Toyota Keeps On Trucking With Mobile Hybrid Experience
Toyota has been proselytizing for its hybrid cause on a national tour dubbed “Highway to the Future: Mobile Hybrid Experience” with its next stop at a speedway in Indianapolis.
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Glam Interactive Group Launches Networking Site for Industry Women
Glam Interactive Group has launched a new networking site for the interactive marketing industry. The catch? It’s women only. “The industry is so male-dominated… we wanted to promote the success of women in the space and provide a forum in…
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