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Agencies
Auto Incentives Reach Lowest In Years
For the first time in three years, domestic automakers’ average spending on incentives fell below $3,000 per vehicle in February, according to a report by online automobile resource Edmunds.com.
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Personal touch
We’ve spent a lot of ink in our recent print editions and a fair number of bytes for our electronic coverage on the latest technological innovations being
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Three Times A Virgin
Virgin Megastores returns to college campuses this month with a few old friends: sponsors Dentyne, Pontiac and Major League Baseball. Virgin College Mega
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Goal Tending
Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in
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Flipping the Coin
The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery
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A Little Bit Louder Now
U.S. marketers spent $19.35 billion on retail marketing in 2005, up 4.8% from 2004, per PROMO estimates. Retail marketing which includes P-O-P, retail
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Hey, It’s Your Domain, Your Future
Establishing your business or organization online is critical to business planning. And a good starting point is to establish your own domain name. Since the registration process is a snap and its benefits undeniable, there’s…
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Yahoo! Updates Toolbar
Yahoo!’s updated Yahoo! Toolbar includes improvements for both IE and Firefox users. For users of IE 5 or 6, tabbed browsing capability has been added to appease users until IE 7 is released. The Toolbar for Firefox users…
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V for Vanquishing Spam
Yahoo! and AOL’s plan for teaming with Goodmail to offer a certified e-mail service has not been the most well-received news of the year. Nonprofit groups and small businesses in particular have voiced their disdain for these…
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WAA Takes Aim at Spyware
Late last week, the Web Analytics Association (WAA) released a “statement of principles” in hopes of clearly differentiating spyware and cookies that are used by Web analytics applications. Though the difference between the two is…
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