What’s in a name? You decide.Nine-year-old Opus Marketing has changed its name, it says, to broaden its focus from an event-marketing shop to an agency

Sometime by the end of the year, Americans will become intimately familiar with the phrase, “This is your future. Don’t leave it blank.”This month the

Estimated Release Date: November 2000Starring: Voices of Chris Rock, David Hyde Pierce, Brandy, William ShatnerTop Line: An animated comedy-adventure

The shame about running a worldwide awards program is that we only get to give you the details on the winners, as we have on page 52 of this issue. Scads

4:00 PM, Sunday, Suburban Town, USA: The Stanley Cup playoffs are on Fox, and Dad and the three boys can’t take their eyes off the tube. The bowl on the

Hot on the hoofs of last month’s tribute to the Chicago Cows comes a stampede of cow campaigns. Why not? Animals have the proven ability to evoke human

The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football

The Marketing Continuum will move forward with new financial resources but the same senior management in place after its acquisition by New York City-based

It’s less of a leap than you might think.Fifteen years after his star turn at the 1984 Olympic Games, Mitch Gaylord has joined the promotion industry

Omnicom Group’s technology unit, Brodeur Worldwide, will merge with newly acquired Park Place, Newton, MA, to form Brodeur Interactive. Park Place, which