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Campaign trail
You’re a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy’s in the frozen-food case. Linus
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ON TARGET
I cannot tell you how much I enjoyed reading Betsy Spethmann’s column a few moments ago (“Off Target,” June promo). It’s about time another sane human
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NEWS ANALYSIS: Packaging a Wallop
Blockbuster acquisitions are swinging the power pendulum back toward manufacturers.Marketers joke about supermarket consolidation shrinking the universe
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START THE PRESSES: Cool stuff printers are hawking right now.
Spinformation: Spin the Bottle for the Zeros. A two-ply label has windows on the top layer that spin to reveal the bottom layer. It can make pictures
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EVERYBODY WINS
These days, good games weave their play into product use.Look at Coca-Cola’s summer effort, It Could Be Your Next Coke: Coke drinkers pop the false top
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HITTING THE TARGET
Maxxcom, Inc., Toronto, a full-service marketing communications organization, purchased a majority interest in direct-marketing agency TargetCom, Chicago.
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Are We There Yet?: Minivan marketing is driven by the changing needs of American families.
There was a time when being a minivan owner was pretty cool.For a period starting in the early 1980s, when Chrysler couldn’t make enough Caravans and
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Agencies
Stored Value: Non-traditional retailers catch onto in-store marketing as veteran grocers exploit new technologies.
What’s good for the goose is good for the gander.After watching for years as in-store marketing helped drive sales, retain customers, and fuel repeat
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Avoiding Online Promotion Disasters: An Internet-savvy lawyer tackles the FAQs.
The promotion agencies and marketers I represent ask many questions as they seek practical guidance in this rapidly evolving legal environment. Here’s
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POST-APOCALYPTIC POP
Cherry Coke’s first movie tie-in leads Titan A.E.’s marketing charge.Atlanta-based Coca-Cola Co.’s Cherry Coke brand takes its first-ever theatrical plunge
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