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  • Agencies

    Democratic Congress Makes Prop 65 Changes Tough Go for PPAI

    With Democrats set to take control of Congress next year, the Promotional Products Association International is concerned that it won’t be able to push through changes to Proposition 65.

  • Agencies

    Shoppers Kick-Back in American Express Lounge

    American Express has treated more than 5,000 of its cardmembers to cool perks in an exclusive lounge in a New Jersey mall.

  • MySpace is the Driver, All Other Sites Are Destinations

    If the Internet was a bus, MySpace would be the driver, and other Web sites would be stops that users are dropped off at. This is the basic idea behind a recent report by Hitwise. The report analyzes the traffic that big sites like…

  • Calling Dr. Google

    Reports surfaced a few weeks ago indicating that Web users were relying on the Internet for answers to their medical queries and concerns. A report titled “Online Health Search 2006” was released by the Pew Internet & American Life…

  • Online Courses Growing, For Better or For Worse

    Regardless of the disapproval from some academic officials, online learning is a phenomenon that is continuing to grow quickly and does not look like it will dissipate any time soon. New figures released by the College Board in…

  • FTC Raises Fist Against ERG Ventures

    About a week after Zango settled with the Federal Trade Commission for $3 million concerning its adware installation procedures, the FTC has its eyes set on a similar battle with ERG Ventures and Timothy P. Taylor, one of its…

  • AD:TECH: A Collision of Marketing and Technology

    Ad:tech is not the place to sell or pitch, but to inform and share the happenings of the fifteen billion dollar Interactive Marketing and Advertising Industry. The three-day conference and two-day expo in New York City was dedicated to the…

  • Lead Quality:

    A few months ago, I was talking about the state of online lead quality with the head of performance marketing for one of the top interactive agencies. I asked him to sum up his view on the type of relationship that lead sellers and buyers…

  • Evolution of the Quality Score – Part 1

    A little more than a week ago, beginning November 6, 2006, Google unveiled its fourth Quality Score announcement. If you don’t advertise on Google, this might not mean to much to you, but if you do advertise on Google, especially if…

  • Evolution of the Quality Score – Part 2

    With the Quality Score, Google has found a masterful way to make more money from its advertisers in the name of more relevant ads. As an advertiser, it comes down to one thing, the higher the Quality Score, the lower the actual…