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The Many Faces of Internet Advertising – An Ad:Tech SF Commentary
By now, you’ve spent one if not two days deep in meetings while trying to squeeze in some time to roam an exhibit hall the size of some commercial farms, a floor space that should have airport style carts to take you from row to row. During this time, you’ve met those you know, those you didn’t know, and those you wish you didn’t have to know.
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iLegal -Live from adtech San Francisco – Indemnity Clauses
In my day to day capacity as a General Counsel in the affiliate industry, I have the opportunity to review dozens upon dozens of contracts. “Agreements,” “insertion orders,” “Contracts,” “terms and conditions;” they go by many names, but across the board they contain many of the same, “standard” terms. Unfortunately, some of what is presented as “standard” is not necessarily so in legal terms.
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Online Banking Grows but Mobile Potential Sees Hurdles
The online banking population in the U.S. grew 9.5% to 44 million customers in 2006, according to comScore. However, this single-digit growth is significantly slower than the double-digit increases that were observed in 2005…
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Google Is The Number One Brand
In another display of their worldwide domination, and in yet another Microsoft upset, Google has been found to be the most valuable brand in terms of dollar value for 2007 by research firm Millard Brown and the Financial Times. It…
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Online Video Viewers Are Mature
Most people would expect younger Internet users to make up the majority of the online video viewing audience, and most people would be wrong. Recent figures point to an online video audience that has an average age of a little…
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Agencies
Milk Makers Scout Student Bodies
The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”
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Disney Fairies Brand 50 Million Milk Cartons
Disney Global Book Group is teaming up with Random House Children’s Books for an in-school initiative tied to its Disney Fairies book publishing program.
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Ad:Tech SF Party Map 2007
It’s that time of year again. Time to wear your shoes out, lose your voice, and fill your head full of information. Sessions? Exhibit Hall? No, it’s P-A-R-T-“Why” because it’s Ad:Tech time. When it comes to parties, San Francisco rarely…
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Done Deal. In the Wake of GOOG DCLK.
Two weeks ago, when it seemed that Microsoft might actually acquire DoubleClick, we wrote, upon learning of Google’s interest in the billion dollar ad serving company, that DoubleClick would go to Google. A press release by…
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Search Engine Strategies New York 2007
As this was my first time attending a Search Engine Strategies conference I was very excited flying into New York. The last two conferences I’ve covered were the Affiliate Summit (2007) and Webmaster World PubCon (2006), both…
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