This year marked New Orleans’ 11th time hosting the Super Bowl—tying with Miami for the most NFL Championship games—and, as expected, the Big Easy certainly showed it knows how to party. What else would we expect from the home of Mardi Gras? Local food, music, architecture and traditions shined through the events and experiences presented […]

The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here’s some steps on how to find that balance and simplify complex messaging in speechwriting to move an audience.

Like Kendrick Lamar during the Super Bowl halftime show, Interpublic Group CEO Philippe Krakowsky had a message for all the haters out there: the impending Omnicom merger won’t affect IPG’s ability to do business in the meantime.

This year, we at AdMonsters are honored to announce Stephani Estes as a Keynote Speaker for the Sell Side Summit, held in Fort Lauderdale, Florida, March 9-11, 2025. We caught up with Estes to talk about her career journey and what keeps her invested and motivated to succeed. 

Super Bowl LIX went beyond the splashy commercials to showcase a live experiment in how the ad ecosystem is shifting. Armed with data from AD-ID, EDO, XR, Zappi, AdImpact, and expert insights from industry leaders like Amy Leifer of DIRECTV Advertising and Sarah Lewis of ShowHeroes, we dug into this masterclass outlining advertising’s next moves, from data-driven playbooks to creative gambles that either scored big or fumbled hard.

These days, brands are swimming in data. And using that data to drive marketing decisions requires a unified vision. However, within a single brand, in-house teams and agency partners can be responsible for overseeing different parts of a campaign, or even separate campaigns with entirely different goals. And as brands bring on new agency partners, […]

This year’s Super Bowl commercials relied on comic relief and highlighted noncontroversial topics, like streaming and entertainment. But a couple of commercials in the lineup still managed to stir some controversy.

The New York Times exposé published in December about Justin Baldoni’s alleged smear campaign against Blake Lively highlighted the dark side of PR. Then a week later, Baldoni filed a $250 million lawsuit against the New York Times, saying the media outlet got the story wrong. Ultimately, the legal questions in Baldoni’s suit concern media ethics. But in the meantime, the actors’ PR teams should keep these crisis communications tips top of mind.

Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander Berlinski, SVP, strategy and business development, talks global strategy.   What markets are responding best to football?    Regarding market responsiveness, the NFL has increased its international presence by hosting regular-season games outside the U.S. The NFL’s international expansion strategy […]

AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible.