A company website is a crucial asset for local businesses. The problem is that most of them have a hard time building sites that are easy to find via search engines, let alone sites that are engaging and helpful. For instance, one study found that 1 in 4 small- and medium-size businesses couldn’t be found in online searches, while more than 90 percent of these sites didn’t show a contact email address.
“Each of these deficiencies presents potential missed opportunities for SMBs to attract quality leads from the digital and mobile sources where consumers are increasingly searching for local business information,” writes Wesley Young, vice president of public policy for the Local Search Association, in a guest post for Search Engine Land.
Young shares eight essential elements for all small-business websites:
–
Network
