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  • Ever-Elusive Transparency

    CTV transparency remains a flashpoint between advertisers who want it and broadcasters who won’t provide it. Our special guest, Jounce Media’s Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video.

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  • Nielsen’s Long-Awaited Measurement Offering Is Ready For The Upfronts

    Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for.

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  • CTV, Retail And Measurement Will Spur Ad Tech M&A This Year

    This year, expect ad tech consolidation to center on the biggest growth opportunities in advertising: retail media, connected TV and addressing the gaps in measurement.

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  • The Hidden Dangers Of Privacy-Preserving Attribution – And A Smarter Solution

    Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how advertising leads to conversion with less privacy risk to users. Unfortunately, while PPA appears to solve an interesting math problem, if applied to real-world advertising, it will increase privacy risks for […]

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  • News Nets’ January Numbers

    It was quite a busy January for news networks with a presidential inauguration and coverage of the L.A. fires.

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  • Exhibit Industry People Moves, News and Deals

    Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Trends American Express Global Business Travel, a software and services company for travel and expense, has launched integrated emissions-based carbon pricing. Customers can pick a carbon calculation methodology to apply a carbon fee to […]

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  • Watch: Three Minutes in Intel’s CES 2025 Technology Showcase

    The CES campus stretches well beyond the convention center and expos proper, and into suites and ballrooms that brands have snapped up to create highly curated and intimate experiences. Intel is one of those brands, having famously vacated real estate at the Las Vegas Convention Center in the wake of COVID, in favor of, for […]

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  • Recap: The Biggest Exhibit Design and Experiential Trends from CES 2025

    The dust has settled on CES 2025, and if there’s one overarching theme that we walked away with, it’s that static is no more. Dancing installations, holographs, flip signage, movement in architecture, and soundscapes were among moments that caught and kept our attention across the show floor. We saw a new dimension to architecture and […]

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  • What We’re Listening to: “Breaking Schemas”

    It’s always nice to hear industry leaders reflect on their careers. This week, we caught an episode of “Breaking Schemas” with Gary Schanman, DISH TV and Sling TV EVP, Group President Video Services.

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  • Neruoinclusion in Events

    Fifteen percent of your attendees probably don’t want the event experience you’re planning. And that’s because, according to some estimates, 15 to 20 percent of the population considers itself, or has been diagnosed, as neurodivergent. That means that one in five event attendees is neurodivergent. And that also means that many “best practices” the event […]

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