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China Can’t Stomach the SPAM
In recent years international trade issues with China have been contentious. However, when it comes to controlling the international flow of SPAM China is very much on board. To be sure, China has a strong motivation to act on this problem. According to the…
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Thinking about Leadership, Part One
Next week, it’s our big conference, and what we will see are the results of a hot and growing Internet advertising market – more exhibitors and attendees, more press, more bankers, and most importantly, more competition. None of these, especially the…
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The Insider News launches Survey Service
The Insider News weekly polls, are intended to provide information that is wanted by the industry. Whether it be the best CPA company to work with, the best mail solution, or simply the best offer that is working that particular week.
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Thinking about Leadership, Part Two
In Part One, we highlighted the importance of leadership in any economic environment but especially in an ultra-competitive one such as ours, and we mentioned how strong leadership doesn’t guarantee success but it will be…
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Agencies
Thrifty Awards SkyMiles With Sweeps
The sky’s the limit with Thrifty Car Rental’s latest sweepstakes, which is awarding daily prizes of 75,000 Delta SkyMiles. Consumers 21 and older can enter the sweepstakes online at Thrifty.com. Each day, Thrifty will select a random winner, who will …
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Agencies
Harry & David Cooks Up Incentive Group
Harry & David launched a corporate incentives and promotions division at the Motivation Show last month. Al Multari, senior VP and general manager heads
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DM Pimping Cartoon V4
Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.
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DM University: Media Buying
Online marketers must make numerous decisions when it comes to media buying, such as which media products to buy ‘space’ from and how much should be budgeted and spent. One imperative decision an online marketer will surely face is whether to buy media on a CPA or CPM basis
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Google: All Your ‘Base’ Are Belong To Us
The Mountain View based company earlier this week unintentionally provided a sneak peek at what appears to be an impending expansion into classified advertising — a move that would have the search engine giant going toe-to-toe with online marketplace eBay
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