Interstate Bakeries Corp.’s Hostess brand joins forces with DC Comics, Cartoon Network and KidsWB! for an online sweeps that lets kids create a superhero.

Carl’s Jr. and Hardee’s QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through

On Tuesday, America Online announced that it will include in it’s 9.0 version a feature allowing users to detect and delete “spyware” installed on their computer.

Affiliate Marketing has transformed businesses radically via online affiliations between web sites or networks of web sites.

Now that the industry has the CAN-SPAM Act to deal with, more communication then ever is needed, both technical and verbal. Therefore, let’s talk about building and maintaining relationships.

Affiliate Marketing helps promote business online through affiliations. Affiliates are actually web sites or networks of web sites that direct traffic or potential customers to a particular merchant web site/ network that sells a product/service online.

Patrick Carroll is unabashed about going where big tobacco companies can’t. The CEO of fledgling Freedom Tobacco International launched Legal cigarettes

Appealing to the inner child, MINI Cooper’s magazine insert campaign this past fall featured punch-out, assemble-able versions of the car built to 1/56

The U.S. Attorney General last week subpoenaed Johnson & Johnson’s Ortho-McNeil Pharmaceutical division for marketing documents for epilepsy drug Topomax.