Google recently announced changes to its AdWords program intended to both simplify keyword management as well as give advertisers more control. Their AdWords keyword status system will be simplified to either active or inactive from its current…

Ten years ago Netscape went public launching the dot com madness. The Netscape explorer was brilliant in that it was essential. An entire marketplace was growing through the Internet, and consumers needed a way to get to the..

Less than a week after announcing that it had settled its spyware related trespassing lawsuit with Elliot Spitzer, Intermix Media again made headlines. This time, though, the headlines involved Intermix gaining a substantial amount of money as…

During eUniverse’s ultimately turbulent fiscal year 2003, they acquired direct marketing focused Response Base, a company run by Chris DeWolfe, who along with the other co-founder of MySpace.com, Tom Anderson, had also worked at XDrive.com…

As the Online advertising industry grows dramatically and we see continuing articles of projections and growth, the question is are you aware of the immense changes that are occurring simultaneously at a pace almost to fast to track?

Ad Tech Chicago was a very well put together conference. The intimate size allows for more one on one time for deal making and exploring new businesses. I tend to find Chicago the most rewarding of the Ad Techs in terms of both deal…

This past Monday, Cliff Kurtzman, from Online-Ads, and I gave a presentation during Ad:Tech Chicago 2005 called, “A Crash Course on the Digital Marketing Vendor Landscape,” a talk that tried to untangle what some of those even in our space…

The first half of the newsletter version of “A Crash Course in the Vendor Landscape” covered the display ad network space and three areas that overlapped with it – ad serving, contextual / behavioral ad providers, and adware. We also covered ad rep firms…

The DirectTrack Aggregate Index (DTAI) will show you trends in the industry across categories in the Networks we power. The DTAI will be updated monthly to show you trends in the industry.

There are thousands of Programs, each one vying for the support and loyalty of Affiliates. If at any time an Affiliate is unhappy with your Program they will quite simply walk away, welcomed with open arms by your competitors.