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  • Mountain View Accepts Google’s Free Wi-Fi Internet Proposal

    The Mountain View City Council on Tuesday night gave Google the green light to begin building a wireless network in their city, in which the search giant is based. The City Council unanimously ratified a five-year property lease required for the construction…

  • DM University: Build vs. License vs. Buy

    Licensing Technology vs. ASP vs. Developing Internally
    When it comes to fulfilling technology needs (e.g. ad server or affiliate network software), companies in our space typically have multiple options readily available to them.

  • Digital Marketing 101 – Part II

    Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.

  • Digital Marketing 101 – Part I

    What if you worked for a company that had a successful product, one with good offline exposure but with none online, and you were handed the responsibility of marketing it online?

  • The $100 Drink of Water

    The Gold Rush is on in China. Companies are running to China faster than gold miners headed out to California back in the 1800’s. In late 1849, the California Gold Rush was in full swing. Because of poor planning, many western-bound 49ers were…

  • Firefox Gets Good News and Google’s Help

    Despite three months of sluggish growth, Firefox is back on its merry way to closing in on the Goliath that is Microsoft’s Internet Explorer.

  • DM University: Arbitrage

    If you’ve ever taken an economics class, in all likelihood you’ve come across the term, arbitrage. If you paid attention at all, you’d have learned that arbitrage is the practice of taking advantage of the state of imbalance between two or more market prices for a given product (e.g. currency, apples, leads/RFPs).

  • Lost in Translation

    An extremely useful and exciting aspect of the affiliate marketing on the internet is the ability to reach diverse customers through media that is extremely relevant and localized to their interests.

  • DM Pimping Cartoon V6

    Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

  • Leaked Gates Memo Signals Another

    It was 1995 when Bill Gates wrote his famous “The Internal Tidal Wave” memo, where he called Microsoft to pay heed to the emerging importance of the Internet.