CLIENT MasterCard International AGENCY McCann Erickson, New York City (creative);Project Support Team, Danbury, CT (contest execution) Lifeguarding at

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

How do you know which publisher to create a long and mutually beneficial relationship with? At what point do you cut your losses and move on?

In 2004, some of the best known companies in our space received funding. Fastclick raised $75 million, Netblue another $20 million. With the online ad market so hot, it makes sense to expect that trend to continue.

If your online marketing strategy includes email, you’re likely well aware of how spam filters can impact your results.

One of my favorite companies was in the news recently. Normally, this would imply Google or Yahoo, but this time the company making the news was one that Google probably doesn’t like.

This week’s Trends looks at the search engine space and ends by suggesting a shift in search is on the horizon. Search and the related pay per click advertising have been among the hottest industries on the net.

Since I commute from San Francisco to Silicon Valley everyday, I ventured into the world of Books on CDs (only for a short while though- ADD at its finest).

Search as an industry is always in the news. And these past few week’s have been no exception. Rather than earnings or user base statistics, the most recent news has focused on feature developments and operational strategy