The “interpreter of supply and demand,” that was a definition I came across when trying to figure out how to describe markets and marketplaces. When I hear the word, I think of the stock market, of people buying and selling in…

Best Western International and MasterCard International have teamed up to send a loyalty program member and a guest to Germany this summer for the 2006 FIFA World Cup soccer tournament, and a special meeting with Hall of Fame soccer superstar, Pelé.

Coupons, Inc. has bought a patent from the American Consulting Co. enabling it to deepen its footprint in the online coupon industry.

Crown Royal is out with a line of limited-edition packaging tied to its association with NASCAR.

SOCIETY OF INCENTIVE & TRAVEL EXECUTIVES: (SITE) has opened its first regional office in Europe. The office

On Demand! We want it here, we want it now. Hell, we want it yesterday. Considering the instantaneous nature of the Information Age, these requests are reasonable to make of any technical solutions provider.

Web designers – what a difficult job. Having to listen to marketers, systems, and business development folk harp on about what they want a page to look and ‘feel’ like.

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

As initially covered in Anatomy of a Lead Gen Industry, the business of lead generation can be broken down into three main components:

Don’t let today’s “Effectiveness in Lead Generation” or hundred million plus dollar price tags of companies in the lead generation space fool you into thinking last year’s topic of conversation no longer shines brightly.