Super 8 Motels courts MasterCard customers with a fall promo giving away coupon books. Hotel guests who pay with MasterCard get a book of discount offers

Many brands are offering consumers the chance to star in TV commercials; now Dr Pepper has teamed with Nintendo to offer a shot at appearing in a new

Fox Sports Net and Old Spice spent the summer looking for the perfect “high endurance” guy. He had to prove himself by lathering up in the shower with

Amazon.com filed 11 lawsuits against spammers who allegedly send e-mail made to look like it’s from Amazon. It’s the most aggressive step yet in Amazon’s

You wouldn’t be far off to say that Will Keith Kellogg was lucky to be the dumb one in his family. His brother, Dr. John Harvey Kellogg, was the superintendent

SAMPLING OFFERS MARKETERS a valuable opportunity to get their products directly into the hands of consumers. As a result, it has become an interactive

Mediocre just doesn’t cut it these days. No longer can a brand simply put out a solid, yeomanlike marketing campaign and expect to get away with it. Not

Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League’s NFL Players Fantasy Football. The

Building off its ad campaign featuring humorous “news” headlines, White Plains, NY-based Heineken is letting consumers create fake headlines about their

Mervyn’s retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment’s Schoolhouse Rock property for a back-to-school program