Those that know me have probably seen that I have an odd passion for the economics of online offers, that is, trying to understand and explain why certain offers do well and what it takes for an offer to succeed – not just any offer…

There are few online businesses that I would want to create less than a new search engine. Unless it involves China, user generated content, and/or video, chances are the media and others will treat the launch about as serious as…

The United States Postal Service (USPS) has enacted a major change in its employee recognition and rewards program, letting employees choose rewards from a variety of vendors as opposed to managers handing out gift cards or other awards.

BORDERS, INC.: has rolled out a new credit card with Chase called Borders 3-2-1 Visa card, which gives consumers three points for very dollar spent at Borders or Waldenbooks stores; two points for gas, dining and grocery card purchases and one point for …

Think Partnership Inc. (the “Company”) THK today announced that it has entered into an agreement to acquire iLead Media, Inc., a Utah corporation (“iLead”), with iLead to become a wholly owned subsidiary of the Company…

On Monday Yahoo! revealed long-awaited changes to its online advertising platform, which will be implemented in three phases. This comes in the face of waning hope that Yahoo! can keep up with Google’s online advertising…

According to the findings of an AP-AOL Games poll, 40% of adults in the U.S. play electronic games on a computer or console. As expected, men, younger adults, and minorities are more likely to play video games than…

For those not living on the west coast and who have been using Google AdWords accounts, it has become a subtle but annoying task to continually remind yourself of how far your local time zone is to the Google’s Mountain…

24/7 Real Media, Inc., surprised analysts by beating their estimates with $41.7 million in revenues for the first quarter of 2006. The company did have a GAAP net loss of $0.16 per share, compared to a GAAP net loss of $0.01 per share in…

NEW YORK, May 10 /PRNewswire/ — CPX Interactive, a subsidiary of Buds Inc., announces traffic results for the first quarter of 2006. CPX Interactive served more than 25 billion impressions on over 3,000 sites the first three months of 2006…