American males and females between the ages of 17 and 25 agree on one thing: Facebook is engaging. The social networking site was noted as the number one site among both groups, but was more popular among females.

In its latest transitional move, AOL made its Spanish language portal available to Web users at no cost. The portal, called AOL Latino, was only available to subscribers who paid up to $26 per month for the service up until Monday.

This quote from the brilliant movie about the salesmen and the hardships they endure, fully explains the importance in understanding media planning, which is true for both the buying and selling departments. It is easy for companies to…

In what feels like a long time ago but was only in October, we wrote that many advertisers have already jumped on the video bandwagon but that not all of the dollars available have yet to find a home. Even people who don’t necessarily…

As much as I’d like to think I know about lead generation and lead generation companies, each day it seems I learn of a lead generation company and/or vertical that I didn’t know before. Reading alarm:clock a few days ago, I had the…

“How do other lead generation companies pro-actively improve their lead quality while still delivering on the growing volume demands of their clients?”

Heinz Ketchup is taking diners back to the 80’s with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online

Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year’s Eve. Under its biggest music promotion to date, Pontiac is

Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media’s re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin’ To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo’s Christmas Carol and Cricket on the Hearth.

According to the research firm Gartner, e-commerce lost almost $2 billion in 2006 thanks to security concerns that consumers feel when they shop online. About half of this figure ($913 million) was due to consumers who avoided…