Microsoft recently opened an advertising laboratory called adLab in Beijing, China, where it has reportedly hired 50 researchers to work on about 40 different technologies that will facilitate advertising through video, television…

A survey of 60 media executives conducted by Deutsche Bank indicated that 65% of the respondents said that paid search spending increased during the last quarter, which spanned from October to December 2005, compared to the third quarter of last…

In 2004, our industry grew 32.5% to roughly $9.6 billion, a record for Internet advertising, and higher than expected. While the number for 2005 hasn’t been reported, most expect it to easily exceed $12 billion, which would equate to a second year of 30+%…

Despite the rocky beginning and the ultra-competitiveness foreshadowing times to come, 2005 once again made Internet advertising history, not to mention making more than 1200 millionaires. We’ve already presented our take on Internet Advertising…

When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to…

The Affiliate Summit 2006 was an incredible success, with over 13 of the PartnerCentric Inc team in attendance including the President of PartnerCentric Inc Linda Woods. The PartnerCentric Inc booth had a fantastic turnout with much of the interest…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

The goal of Public Relations is to conduct the positive image of a business to its targeted audience. ICMediaDirect.com, a full service online advertising agency, has assembled a team of industry experts to convey your business goals to customers.

In her opening keynote address at Affiliate Summit, Anne Holland of Marketing Sherpa, said that affiliate marketing bounties and commissions will reach $6.5 billion in 2006, or roughly 40% of projected 2006 online advertising expenditures. As she writes…