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Big Brands Securing .mobi Domain Names
There’s a new top-level domain in town, and its name is Dotmobi. The name is a moniker for mLTD, which stands for mobile Top Level Domain, Ltd. It was appointed to be the authorized worldwide registry for the .mobi domain by the…
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I’d Like to Teach the World to Blog
The Coca-Cola jingle is one of television’s classics: “I’d like to teach the world to sing, in perfect harmony…” Through the years its message of togetherness hasn’t lost an iota of relevance. The songwriters were alluding to elements of…
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Exitcution: The
In The Tipping Point, Malcolm Gladwell writes, “There is a concept in cognitive psychology called the channel capacity, which refers to the amount of space in our brain for certain kinds of information.” Channel capacity helps explain why…
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Agencies
Quantum Launches Movie Ticket Loyalty Program
Quantum Loyalty Systems is out with a new consumer loyalty program that lets movie fans print tickets to their favorite flicks from the comforts of home.
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Agencies
SITE and its Research Arm to Reassess Relationship
The Society of Incentive & Travel Executives (SITE) and its research arm, the SITE Foundation, plan to meet in July to discuss the future of their joint relationship. The meeting was called after the foundation planned a re-launch without the board’s approval.
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Ad Scheduling Introduced to AdWords Users
Late Thursday night Google unveiled ad scheduling (or dayparting, as many people call it) to its AdWords users around the world at no charge. This new feature will allow a campaign manager to optimize their return on investment…
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Google’s Voice Recognition Possibilities
Using hands and fingers to carry out various tasks is becoming more and more tiresome for many consumers around the world. As technology has advanced, so have expectations and desires for further levels of convenience…
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Sony BMG Strengthens Online Video Offerings
On Monday, Brightcove announced that Sony BMG Music Entertainment will be utilizing its broadband technology to further its Web music video arm.Sony BMG has already launched an ad-supported music video site called…
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Spam Eats Up One Hour Per Day
According to a “Spam Personality” survey conducted in May by Reflexion Network Solutions, a typical employee spends up to an hour per day deleting spam e-mails. This translates into about 12.5% of lost work time for someone…
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Those Smashing Mash-Ups
The world heeds me not when I extol the virtues of convergence. “Con-what?” It’s the coming together of technologies, don’t you know, the new wave of…And I’ll stop right there. There’s better terminology for convergence as we tangibly…
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