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  • Ads on Rooftops Aimed at Google Maps?

    If you have ever taken a flight from or to busy airports such as O’Hare in Chicago or LaGuardia in New York City, you may have noticed the big red bull’s-eyes on the rooftops of Target stores nearby. These rooftop ads are…

  • Online Retail Sales: Online Loyalty Equals Retail Gold

    As an employee of an online advertising agency, I’ve got a sweet vantage for observing the latest online retail numbers tumble in – and they’re spectacular. Third Quarter online retail sales were up almost 27% from the same period…

  • Digital River Acquires Direct Response Technologies; Expands Affiliate and E-Marketing Capabilities

    MINNEAPOLIS –(Business Wire)– Jan. 25, 2006 — Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today announced that it has acquired Direct Response Technologies, Inc., a leading…

  • DM Pimping Cartoon V16

    Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

  • Mortgage Information is Money Power

    You’ve heard the saying, “Information is Power”. But have you heard the one that goes like this…”Not having the right mortgage information to match your particular circumstances can wind up costing you tens of thousands of…

  • Direct Response Sold

    When it comes to affiliate marketing solutions, two pairs of companies get mentioned more often than any others. One is Commission Junction and Linkshare, the other Direct Response and KowaBunga. ValueClick snapped…

  • A Tale Of Two Acquisitions

    Direct Response wasn’t the only company in the news this week because of an acquisition. In what could be construed as a case of one-upmanship, Think Partnership, the parent company of competitor affiliate network solutions

  • Yamaha Wants in on the P&I Market

    At the recent Consumer Electronics Show, Yamaha Electronics Corp. showed attendees that it is serious about entering the premiums and incentives market with its home-theater products. During the event, the company showcased its YSP-1 surround sound …

  • DM Pimping Cartoon V15

    Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

  • Google Set to Acquire dMarc

    On Tuesday, Google announced that it will pay $102 million up front for dMarc Broadcasting Inc., a radio advertising firm. An additional $1.14 billion will be paid over the next three years if specified revenue and ad performance targets are met. This…