Abbreviation for Cost-Per-Click. CPC is the agreed upon cost charged to the advertiser by the site’s publisher each time a visitor clicks on the advertiser’s ad (link, banner, etc.).

explanation of the basics: Opt In, Opt Out , Double Opt-in, Privacy, Deliverability, List Maintenance, List Management, Bonded Services and the CAN-SPAM ACT 2003

Hoping to cash in on the latest digital media craze and to stay ahead of the podcast curve, Yahoo Inc. is introducing tools for searching, organizing, and rating podcasts. Just this past Monday, the Sunnyvale, Calif.-based company, which…

You know a market is on fire when a trade show covering that market closes at 5 and at 6:30 organizers are still chasing attendees & exhibitors out. Ad-Tech London was not just about the UK market, but also about the European market in general…

the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life. Forward to a friend today!

The EcomXpo was reported to be the largest eCommerce tradeshow ever. Over 5000 people “attended” and over 150 companies were represented with a booth/exhibit. Just like any other typical conference, the Xpo had booth prizes, eager representatives…

Eleven months ago at Ad:Tech New York 2004, everyone had smiles on their faces. The crop of acquisitions harvested this year had yet to fully ripen, but the relief from having weathered three and a half years of bad weather was more than evident. As we approach…

In only a few years, search has gone from the new kid on the block to the de facto method for driving traffic. While most likely not intentional, the increased popularity of search has been accompanied by an ever increasing learning curve to use…

There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show.

American Express and JetBlue are giving new meaning to the task of earning rewards, launching a rewards competition in which two families will compete to earn points for a return flight home. American Express and JetBlue are searching for two families …