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The Useful Settles With Florida Attorney General; or The Price of Leadership in Online Advertising: $1,000,000.00
In a press release eerily similar to that issued by Azoogle upon its settlement and million dollar payment to the Florida Attorney General, The Useful / World Avenue USA has announced that the Florida Office of Attorney General has closed its investigation into the company’s activities and will be dismissing its lawsuit.
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Online Video Killed the TV Star
I like TV, more than someone in the Internet age probably should, and if I admit to how little video content I consume while sitting in front of an Internet enabled device, well, we won’t go there. Let’s just say there are…
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Florida Attorney General Closes Investigation, Will Dismiss Lawsuit Against World Avenue USA
ollowing a year long investigation into allegations regarding its advertising activities, the Office of the Attorney General of the State of Florida has closed the investigation and will be dismissing its lawsuit against World Avenue USA, LLC, (formerly NiuTech), dba TheUseful and Niuniu Ji, the company’s chairman.
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Online Marketing Agency InTegrAClick inc. Relocates corporate headquarters to meet expanding business needs
The online marketing agency IntegraClick, Inc., with its core subsidiary Clickbooth, has relocated its headquarters to a new location in Sarasota, Fla., allowing for its ultra-growth phase to continue, according to founder and CEO John Lemp.
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Tumri taps online industry leader Calvin Lui for the role of CEO
Tumri, the leading provider of one-to-one online display marketing solutions, today announced the appointment of Calvin Lui as President and Chief Executive Officer. Calvin Lui joins Tumri with a history of success in building both sales and marketing teams and scaling businesses, particularly within the online advertising industry.
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Mobile Search: The New Frontier
Recent figures released by The Kelsey Group expect U.S. mobile search revenues to reach $1.4 billion by 2012. In 2007 this figure was $33.2 million, and 2008 is expected to see a figure of around $102.3 million.
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Online Video Matures
According to a recent study conducted by the Pew Internet & American Life Project, the number of U.S. online users who watch videos online increased 45% from late 2006 to late 2007. In 2006, about 33% of Web users said they visited a video sharing site, compared to 48% who said the same in late 2007.
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The Eyes Still Have It
Whenever there’s an old standard, there are always new ones that try to take its place. The same can be said about marketing and the old standard of reach. The up-and-coming concept of “engagement” has been gaining speed, but it appears that the number of eyeballs that a campaign will reach still trumps every other draw when it comes to alluring media buyers.
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GoFish Corporation Partners with MTV Networks
GoFish Corporation Partners with MTV Networks to Distribute Premier Video Content Wide Variety of Content from COMEDY CENTRAL, MTV, Nickelodeon, VH1, CMT, Logo, The N, Spike TV, AtomFilms and GameTrailers to Be Available on GoFish.com
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Adknowledges Behaviorally-Targeted Ad Network Has Explosive Growth in 2007
Adknowledge announced today that its behaviorally-targeted ad network grew over 300% in terms of clicks for 2007.
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