Kansas City, MO January 9, 2008 – Adknowledge announced today that its behaviorally-targeted ad network grew over 300% in terms of clicks for 2007. The explosive growth in traffic was attributed to many factors, including performance enhancements to the behavioral targeting algorithms; entering new distribution channels, such as search and taglines, and recent acquisitions in social advertising and display channels.
“2007 was a banner year for growth at Adknowledge,” said Brett Brewer, President. “Our technical team continues to perfect our behavioral targeting technologies resulting in increased yields for our network of advertisers and publishers. Our diversification strategy through both acquisitions and new in-house product developments was well executed. Our AdStation line of publisher solutions now consists of a wide variety of media types delivered though websites, email, search, social media applications and more. Hundreds of publishers have flocked to Adknowledge to take advantage of our state-of-the-art technology and industry leading payouts.”
About Adknowledge
Adknowledge is a single destination for advertisers looking for quality clicks beyond Google® and Yahoo®. Adknowledge operates BidSystem.com, a multi-channel behavioral targeting ad network in which advertisers seamlessly bid for traffic in display, email and smaller search engines. Over 50,000 advertisers have used the Adknowledge BidSystem. Additionally, publishers can display advertisements by integrating the AdStation® product line of solutions with their website, email list, or search engine. For more information about Adknowledge, please visit us at www.Adknowledge.com. To show Adknowledge ads within your website or email newsletter, please visit www.AdStation.com. To drive traffic to your website from the Adknowledge marketplace, please visit www.BidSystem.com
Network
