-
AffiliateExchange.org announces open-access, neoteric ad exchange program
The network delivers targeted advertisements similar to those of Google AdSense or Yahoo! Publisher, but without delineating between advertisers and publishers. Each participating website helps bring traffic into the network, and receives approximately the same amount in return.
-
Marin Software Sees Strong Demand for Enterprise-Class Search Management
Marin Software Sees Strong Demand for Enterprise-Class Search Management Application;Company Signs Avenue A | Razorfish, Zappos.com, ZipRealty Strong growth in search management category underscores critical need for tools to help large search marketers deal with increasing complexity of paid search campaigns.
-
PartnerWeekly Promotes Joseph Lilly to President
Las Vegas-based PartnerWeekly, a SellingSource, LLC company specializing in performance-based marketing, today announced Joseph Lilly has been promoted to president.
-
Online Privacy: The Network Advertising Initiative (NAI) And The FTC
Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT).
-
Bird’s Eye View of the Web in March
Nielsen Online and comScore Media Metrix offered various rankings and data concerning the Internet, from a broader perspective
-
Google is Not Done Dominating the Search World
While Google remains a virtual equivalent to anything related to the word or idea of “search,” it might be easy to overlook its current moves to ratchet up its dominance both in the states and overseas.
-
Live from Ad:Tech: Getting Social with Target, Electronic Arts
Traffic on social networks is growing, and while marketing models are still evolving, some brands are starting to view those online communities as an integral part of their advertising.
-
Agencies
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
-
Agencies
U.S. Bank, Anheuser-Busch, Team Up for Rewards Card
U.S. Bank is partnering with Anheuser-Busch to rollout the Budweiser Rewards Visa Platinum Card, which gives cardholders the chance to earn points toward gift cards good for branded merchandise
-
Agencies
NHL Using Paramount Hockey Comedy to Plug Playoffs
The National Hockey League is running a power play with Paramount Pictures to cross-promote the league playoffs and a comic hockey film.
Author