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Market Mayhem Part II
Here’s what we learned in Part 1, and we’ll start with the bad news. If the past twelve years have taught us anything, the rockiness we have experienced this year might only be the beginning
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AOL Launches WalletPop.com
AOL seems to be finding success in launching sites that do not have the letters “AOL” in their names.
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Procter & Gamble’s Stengel to Retire as Global Marketing Officer
Stengel, 53, who had filled the top marketing post since Aug. 2001, will work on special projects and help with the transition starting Aug. 1 and continue to report to Robert A. McDonald, chief operating officer.
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Agencies
Red Roof Inn Goes Country in New Campaign
Red Roof Inn is playing a new tune to appeal to country music fans under a fresh campaign with television network Great American Country.
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WSJ.com Sees Good and Bad News
While newspapers are suffering in the paper world, there are a few success stories online. The Wall Street Journal might be the latest.
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Top Friends is Back, Super Wall Now Feeling the Pain
Well, Slide’s Top Friends application is back up on Facebook, but it seems that another app is now feeling similar pressure from the social network.
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Obama vs. McCain: Online
Hitwise recently released a report listing the different search terms that lead users to each of the presumptive presidential candidates.
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Firefox Users Are More Secure Than IE Users
Firefox users are safer than Internet Explorer users, according to a report released by the Swiss Federal Institute of Technology, Google, and IBM
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Opt-In E-Mail Industry Now Closed to Outsiders?
Many e-mail marketers will remember a time not so long ago, when one could do very minimal work and reap huge rewards
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What Does A Possible Microsoft-Yahoo Merger Mean To You, Search Engine Marketer?
Last year Google generated $18.12 billion in revenue while its chief pay per click rival Yahoo added $7.12 billion in revenue to its balance sheet.
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