The second quarter of 2011 saw advertisers boost spend and click-through rates (CTR), according to a new white paper from Marin Software. During this time period, Google improved its efficiencies and Yahoo/Bing saw increased spending.

Thanks to Hollywood, hundreds of millions of people had the chance to experience what life might have been like on the Titanic – grand, opulent, classist, and doomed. It was also full of notions that are both chivalrous and antiquated with how people might react today.

As compelling as it is to follow-up on Google’s +1 or Facebook’s latest partnership with Skype, offering, in writing about those unfortunate but all too common scenarios where companies with a seemingly insurmountable lead take the never planned or expected left towards the road, it became hard to think about anything else. The Sinking Ship needs a little closure.

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A recent roundup of information put together by KISSmetrics highlights the significance of timing for blogs. Among the information included are the pros and cons of posting during high-activity hours and low-activity hours, along with when blogs gets the most views, comments and links.

A new study from ExactTarget shows that mobile email and text messages have played a part in a significant number of mobile purchases.

According to the latest figures from StatCounter, Google’s Chrome browser grabbed a fifth of the global market in June.

According to IgnitionOne’s “US Online Advertising Report” for the second quarter of 2011, U.S. online advertising spend in the second quarter showed strength across all channels despite larger economic uncertainties.

According to data from Compete, 55.8 percent of Facebook users say their purchase decisions have been influenced by Facebook pages, while 66.1 percent of Twitter users say their purchase decisions have been influenced by Twitter feeds.

Using data from Dan Zarrella and Pure360, KISSmetrics examined the effect of timing for email marketing in its report, “The Science of Social Timing Part 2: Timing & Email Marketing.” A notable trend is that early mornings and weekends are optimal for many email metrics.