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ONLINE LIBERATION
Be Free, Inc., a Marlborough, MA, provider of Internet marketing services, agreed to purchase TriVida Corp. for up to $185.9 million in stock. Culver
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They Got Games
Ah, the Olympics. You’ve finally reached the pinnacle of performance so many dream about, yet so few achieve. The endless hours, weeks, and years spent
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Taffy Pulling and Pushing
Candymaker Van Melle USA, best known for Mentos chewy mints, this month breaks a joint promotion with Mattel, Inc. for another hot brand: Air Heads taffy.
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Headcount Hoopla
The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The
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No-Nos in Europe
Many European countries have or are considering regulations to govern promotions and advertising to minors. In most cases, limitations are set by state
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Two for the road
Mediaplex, an advertising technology company, and OpenGrid, a provider of wireless Internet services, have joined forces to offer marketers a system for
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The Long and Winding Road
Fresh from the sale of Frankel & Co. to Publicis, Bud Frankel reflects on the legacy and the future of the promotions industry.It’s a great time to be
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Perseverance Pays Off, Millennium Pays Back, Loyalty Lives!
The Bloody boycott is over, readers – you again have official permission to stay at the fabulous Broadway Millennium hotel. Didn’t know there was a boycott?
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Pwimawy Cowers: Kraft joins Cartoon Network on election effort.
Who’s a more qualified candidate: George W. Bush, Al Gore, or Elmer Fudd?No, the linguistically challenged character hasn’t entered the U.S. presidential
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Fresh Dough: Hawthorne takes charge at Ocean Spray.
Ocean Spray, Lakeville, MA, has brought in Pillsbury veteran Robert Hawthorne to turn around the troubled co-op.Hawthorne joined Ocean Spray as president-ceo
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