With little to no advertising budget in place, Southern Comfort was looking for a strategy that would increase on-premise sales to the lucrative 21-and-over

George Leon (below) is, finally, in the Guinness Book of World Records. The Fox Family Worldwide exec bounced his way in with a 5,000-cubic-foot playground

MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king

I got a late start with my spring cleaning this year, but I really got into it. So much so that, when I was done, I decided to do a little digging in

NEW ZEALAND Kids’s Movie a Big Hit Dow Under Krispa Potato Chips is targeting kids five to 12 with a program exploiting global Rugrats mania through a

A year’s worth of free beer and a keg refrigerator for storage is the first prize in a Web contest launched in March by Beer.com, a vertical portal site

Looking to capitalize on the national craze for the interactive Furby doll, Oakbrook, IL-based McDonald’s is giving away scaled-down versions of the toy

New York City-based mybasics.com, an online health and beauty care shopping service, reached a marketing agreement with Palo Alto, CA-based Web portal

Speaking of Impact Communications Group’s “holistic” integration with Foote, Cone & Belding’s advertising operation in our story on page 42, FCB Chicago

UNIVERSAL CITY, CA Dissatisfied with what she called a lack of support from above, Lori Sale left Universal Motion Picture Group in February after serving