The man, the myth, the legend. To black hat SEOs he embodies the dreaded arch enemy. To white hats, he is the source for authoritative, accurate advice you can trust.

Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from

Pick Your Partners Walk for the kids? Support the local library? PROMO’s Annual Planning Guide will help you choose cause marketing partners from worthy organizations.

According to the DoubleClick Performics 50 Search Unit Trends Report, search marketers saw their costs rise during the third quarter of 2006. The average cost to a search marketer who purchased a keyword for the quarter…

The Direct Marketing Association
(DMA) today released a white paper on holiday shopping reporting the
average combined Internet and catalog holiday sales are 8.3 percent…

You might remember the tiny remote controlled car ads that every emailer ran several years ago. If you wanted one of those cars though, or to buy the non-remote controlled kind, you need one thing – money. December revolves…

A little more than 18 months has passed since Experian Interactive acquired LowerMyBills, the top online mortgage banking lead generation firm, for $380 million in May 2005. And, almost a year and a half has passed since Experian…

New York, NY, December 19, 2006 – Delivering on its commitment to
provide insight into the latest trends and best practices in the direct
marketing process, DMA (www.the-dma.org) has launched the DM Research

AdFemme.com features the “Ad Femme of the Month”, an interview with a successful woman in interactive advertising, each month. Every interview includes the question: On a scale from 1 – 10 how do you think the women in our industry are treated? -10 being the…

MessageLabs recently released its 2006 Annual MessageLabs Intelligence Report, which discusses its analysis of the spam, virus, and phishing attacks in 2006, and looks forward to 2007.