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Marin Software Sees Strong Demand for Enterprise-Class Search Management
Marin Software Sees Strong Demand for Enterprise-Class Search Management Application;Company Signs Avenue A | Razorfish, Zappos.com, ZipRealty Strong growth in search management category underscores critical need for tools to help large search marketers deal with increasing complexity of paid search campaigns.
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PartnerWeekly Promotes Joseph Lilly to President
Las Vegas-based PartnerWeekly, a SellingSource, LLC company specializing in performance-based marketing, today announced Joseph Lilly has been promoted to president.
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Online Privacy: The Network Advertising Initiative (NAI) And The FTC
Online privacy concerns seem to be a very active topic in recent weeks, particularly the practice of Behavioral Targeting (BT).
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Bird’s Eye View of the Web in March
Nielsen Online and comScore Media Metrix offered various rankings and data concerning the Internet, from a broader perspective
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Google is Not Done Dominating the Search World
While Google remains a virtual equivalent to anything related to the word or idea of “search,” it might be easy to overlook its current moves to ratchet up its dominance both in the states and overseas.
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Only 1% Say They Have Clicked on a Mobile Banner Ad
A recent study conducted by Forrester Research revealed that the mobile advertising market still has a ways to go before marketers can depend on it the way they have come to depend upon traditional Web marketing.
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Platform-A Leads All Ad Networks in March
Recent figures released by comScore regarding online advertising networks showed that AOL’s Platform-A ad network (which includes Advertising.com, Quigo, and Tacoda) led the pack, reaching 90.7% of the total number of Internet users in the U.S. during March 2008.
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Vantage Media Continues Rapid Expansion
Vantage Media, one of the largest and fastest growing integrated media and marketing firms in the U.S., today announced the addition of three key executives to the company’s management team.
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Live from Ad:Tech: Getting Social with Target, Electronic Arts
Traffic on social networks is growing, and while marketing models are still evolving, some brands are starting to view those online communities as an integral part of their advertising.
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Agencies
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall.
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