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Coverage Matters Less, Lower Costs Matter More
The end of 2006 seems like a long time ago, and it is fairly obvious that the typical cell phone consumer has had a dramatic shift in expectations and tastes regarding their mobile experiences. This is reflected in the most recent “comScore Wireless Report,” which reported its findings based on the responses of more than 2,000 U.S. wireless cell phone users.
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U.S. Online Advertising Spending Grows Almost 19% in 2007
Recent figures released by Nielsen Monitor-Plus reveal that while U.S. Advertising Spending grew just 0.6% in 2007, Internet ad spending grew 18.9%, making it the strongest category for the year.
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Zeta Interactive Adds Three New Clients to Growing Roster
Leading interactive marketing agency signs Foxwoods Resort Casino and Century 21, among others
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Start Thinking About Landing Page Optimization
Imagine that you are in charge of online marketing for your organization. You have slaved for months to tune and optimize your campaigns. Countless hours
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Don’t Shut off Your Phones Yet
Play protocol usually dictates that patrons shut off their cellphones upon entering the theater. That’s increasingly not the case these days with many
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Agencies
Sweet Whiff of Politics
An enterprising woman has tapped into the long-held belief by many citizens that politics stinks. To sweeten the aura, April Cline, a certified life coach
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Agencies
Macy’s Teams with National Park Foundation for Green Campaign
Macy’s is partnering with the National Park Foundation to launch a weeklong eco-awareness campaign next month that will include charity shopping days and giveaways.
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The Moment of Truth
In case you want to know, the title of this week’s article does indeed refer to the television show of the same name. Based on last weeks data from Nielsen Media Research, we can assume that more than ten million…
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How To Reduce Affiliate Fraud
How To Reduce Affiliate Fraud – Delay Payments Two To Four Months
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iLegal – Verdict Against FTC in Important Affiliate Marketing Case
The FTC was handed a stunning defeat this Monday by a jury in Seattle, Washington. Much to the surprise of many (if not most) watching this case, a jury in U.S. District Court held that Impulse Media Group, Inc.,
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