While the not quite drama of Microsoft-Yahoo continues, the ensuing attention paid to the former’s potential acquisition of the latter has at least started to focus the broader dialog on future possibilities of Internet…

Recently, I had the privilege of speaking on a panel at the first LeadsCon meeting in Las Vegas. Our panel topic was the “Proper Role of Affiliate Marketing in Lead Generation.”

LeadsCon, in its inaugural outing, established itself as the premier national conference for both buyers and sellers in the online lead generation space.

It’s expected that major economic trends will be reflected in various types of online data. Average cost-per-click (CPC) data from March 2008 released by Efficient Frontier confirms this, as various finance-related categories saw relatively large month-to-month jumps.

The most recent figures released by Hitwise show that Google’s dominance in search has reached its highest peak.

A recent study published by iProspect (in conjunction with JupiterResearch) reveals that searchers are feeling less and less adventurous in their pursuit of good search results.

Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins are taking a swing at preventing prostate cancer in a four-year deal that will raise money for research based on strikeouts.

Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.

NBC and Liberty Mutual have struck a marketing partnership that casts the insurance company as primary sponsor of two movies tied to a larger promotional effort based on the theme of personal responsibility.

New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services