The launch of the new Peapod Program in the LinkConnector Affiliate Marketing Network gives affiliates something to bite into.

As the cofounder of Burstabit Media and the LinkTrust tracking and lead management platform, I come across companies all the time who are eager to start brokering leads and co-registration data rather than just sending traffic from their affiliates to their merchant’s websites.

The ad network is dead. Long live the ad network. Depending on whom you ask, things are doing very well or not quite well enough. The same of course holds true for Internet advertising as a whole. On the one hand…

Having worked for more than a few years, here are two things that we can say about the Internet advertising industry. First, if you work in the space, you will meet an incredible number of truly smart people. Second, if you…

Best Western International is finding loyal guests in a whole new audience under a partnership with Harley-Davidson Inc.: motorcycle enthusiasts

Lifetime Networks is shooting to change the role of women in the film industry with its second competition for aspiring female directors.

In this week’s other article on the job market, “You’re Fired,” we talk about the potential that the job losses that have hit other industries could hit ours, despite the often rosy picture painted by many of the technology…

While China’s economy is experiencing some form of a slowdown, it does not seem to be slowing down the growth of the country’s Internet population, which was declared to have surpassed the size of the online population in the U.S.

A recent online survey of 523 e-mail marketers conducted by eROI, an e-mail marketing agency, found that just 30% of the respondents indicated that they use confirmed (or double) opt-in for signing up consumers.