According to revised estimates by eMarketer, $1.4 billion is the expected amount to be spent on advertising on social networking sites in 2008 in the U.S., a 55% increase from 2007’s $920 million figure.

To start, I must issue the following notice: Because I co-founded the LinkTrust tracking platform, I’m both very excited to cover the topic of technology and aware that I must speak objectively about platform technology in general.

I remember someone instant messaging me and saying that I should watch the Katie Couric show as one of the more well-known names in the performance marketing industry would receive unanticipated exposure. For…

Every so often, new information changes our perspective. Every so often, some new bit of data comes along that causes us to take pause and reconcile what we thought we knew about an area with what we now…

There are many tools online readily available that can be easily utilized for competitive intelligence gathering.

Blue Cross Blue Shield of Arizona has launched a marketing campaign targeting Hispanic consumers with Webisodes as a central element.

Taking a page from Radiohead’s playbook, Coldplay decided to release a single, off of their upcoming album, online for free.

A recent study conducted by JupiterResearch points to the relatively unexplored nature of mobile marketing. About 20% of online advertisers are testing the mobile marketing waters.

I probably peaked your interest with part 1 when I shared with you the main benefits of getting into the lead generation business.

The on again, off again drama of Microsoft’s potential acquisition of Yahoo came to a close this past weekend, for now at least. This first chapter or perhaps conclusion of a story, took just north of three months to unfold.