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  • Nielsen and Hitwise Agree on the Obvious

    According to the latest figures released by both Nielsen Online and Hitwise, Google held on to its spot atop the search mountain.

  • Online Satisfaction Increases

    The most recent annual report released by ForeSee Results shows that online consumer satisfaction has increased over the past year, despite the weakening economy.

  • It’s The Network, Stupid

    Let’s take a moment and congratulate both Microsoft and Yahoo. Realizing that they can’t compete with Google on search and practically any other area of Internet advertising, they did manage to out do Google in…

  • Shades of Gray

    Somewhere in the back of our minds, whether we know it or not, we find ourselves looking for signs that the economy won’t hold up; except when we speak of the economy, we mean the internet economy.

  • History Hits NASCAR Tracks with ‘Ice Road Truckers’

    History, formally the History Channel, is taking a simulated driving experience based on its hit series “Ice Road Truckers” on a NASCAR road trip, and creating co-branded mini-docs

  • Barnes & Noble Pushes Quamut.com site with Guerrilla, Sweeps

    Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays.

  • Breaking the Lead Gen Barrier: 3rd in a 4 part series

    To start, I must issue the following notice: Because I co-founded the LinkTrust tracking platform, I’m both very excited to cover the topic of technology and aware that I must speak objectively about platform technology in general.

  • The Rogue Marketer

    I remember someone instant messaging me and saying that I should watch the Katie Couric show as one of the more well-known names in the performance marketing industry would receive unanticipated exposure. For…

  • Old is New Again

    Every so often, new information changes our perspective. Every so often, some new bit of data comes along that causes us to take pause and reconcile what we thought we knew about an area with what we now…

  • Competitive Intelligence and Online Marketing

    There are many tools online readily available that can be easily utilized for competitive intelligence gathering.