In a new variation on media migration, Sci Fi plans to debut a dramatic series and simultaneously release a video game companion to engage viewers as role players in the unfolding drama.

When State Farm was considering a promotional strategy to reach Hispanic consumers, the home and car insurer settled on a core cultural interest for Americans

It’s the epitome of what the entertainment business calls a show meaning TV, computer and mobile phone. When DEA agent Lucky Chance takes off in his Dodge

Irish-born English dramatist George Bernard Shaw once quipped that England and America are two countries separated by a common language. Today, however,

Casino property Harrah’s Entertainment is teaming up with best-selling author Jackie Collins and St. Martins Press to launch a national book bus tour.

Absolut Vodka has put Aspen Latino, the Hispanic promotional division of Aspen Marketing Services, in charge of its nationwide Hispanic experiential marketing.

While the U.S. is generally regarded as one of the more technologically advanced countries in the world, there may be a lot of room for improvement for its broadband connections.

There are many online tools readily available that can be easily utilized for competitive intelligence gathering.

A solid compliance program requires that you genuinely check new affiliates before allowing them to run your offers.

In Part 1 of “Making of a Market,” we cover the historical setting that paved the way for some of the more significant, or at least pervasive, online advertising segments, including mortgage and incentive marketing…