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  • Win, Lose, or Draw?

    One of the longer running and largest legal proceedings came to a conclusion. Were you to have read the adjective laden accounts of the outcome in the popular and trade press, you would think the case involved…

  • CNN.com Beats Google

    A recent study conducted by Performics, a division of Google€™s DoubleClick, shows that 57% of the 500 respondents indicated that they used CNN.com to get their video news.

  • Facebook Applications Continue to Lose Their Luster

    Facebook has outgrown its small-guy appeal, and is no longer the €œDavid€ to MySpace€™s €œGoliath,€ as both social networks now have about the same number of unique monthly visitors.

  • Google and Yahoo: IM Partners in the Making?

    Tucked away under the “Terms of the Agreement” section of Yahoo! press release, announcing its search advertising partnership with Google, is this little gem: “In addition, Yahoo! and Google agreed to enable interoperability between their respective instant messaging services, bringing easier and broader communication to users.”

  • Google Holds Large, Vulnerable Lead in Mobile Search

    Google has displayed a virtually untouchable hold on the traditional, PC-based online search market, regardless of who you ask.

  • Thinking Unique and Going Blue, with UniqueAds and NeverBlueAds

    While the impending Top Affiliate Challenge is luring candidates with the promise of green and status, organizer Thor Schrock is seeing – and signing – NeverBlueAds and UniqueAds as affiliate network sponsors.

  • Zeta Interactive Signs Five New Clients to Expanding Roster

    Leading interactive marketing agency adds Pep Boys, SourceMedia, NewsMarket, United Water, and Tablet Hotels to customer list

  • Media Breakaway, LLC Announces Arbitrator’s Award is 95% Less Than Demanded by MySpace

    Media Breakaway, LLC, today announced that an Arbitrator has released a final ruling in the proceedings between MySpace, Inc. and Media Breakaway, which originated in January, 2007. The final award in favor of MySpace was 95% less than the amount demanded by MySpace, as the Arbitrator determined that “MySpace’s demands are so disproportionate to proven actual damages, or Media Breakaway profits.”

  • White Paper: Five Simple Steps for Adding Effective CPL Advertising to Your Website

    The US Presidential candidates take on increasingly difficult tasks with each passing day — but personally, I believe that the online publisher’s job is also among the toughest in the world.

  • Pixel Tracking and Troubleshooting

    Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking.