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Old School vs. New School
Not long ago, AOL, now aol, turned 25 years old. The company is now older than a large number of people working in the performance-based industry. There are mini-moguls of our space who wouldn’t…
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The Week in Review
The Week in Review: Headlines from the week.
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Facebook’s Top Languages, Apps, Pages, Connect Sites
Yes, Facebook is getting a new black eye every day thanks to some kind of privacy blunder, but it hasn’t changed the fact that it’s still the most dominant social networking site
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Online Ad Spending to Grow 11%, Branded Campaigns Still Going Strong
This will be a good year for online ad spending, according to eMarketer, which expects 11 percent growth this year. Video will see the biggest growth of all formats, according to the company.
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Click Fraud Rises for Fourth Consecutive Quarter
Click fraud on cost-per-click (CPC) sites has risen steadily each quarter for the past year, according to Click Forensics’ latest Click Fraud Index.
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E-Commerce Grows 10% in the First Quarter
According to the latest figures from comScore, retail e-commerce sales in the U.S. grew 10 percent in the first quarter of 2010 from the same period last year, thanks mostly to upper-income consumers.
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RevenueStreet announces Licensing of its New Proprietary Performance Marketing Software: Effectus
RevenueStreet.com, a division of TheMediaCrew.com an Inc. 500 company has announced that it will begin licensing its proprietary affiliate marketing software, Effectus.
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On the Frontline of Education
While at an industry get together, a friend had a funny experience. Listening to an account manager, he heard about a campaign doing really well on Facebook. He asked the account manager if he…
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On the Frontline of Education Part II
The “nonpartisan, public policy institute” New America has a blog on Higher Education, called Higher Ed Watch. The institute has been an outspoken critic of past changes made to the Higher…
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