The last three years in the incentive industry have left most of us dragging out old “Grateful Dead” covers to hum solemnly along to “what a long strange trip it’s been

Headlines from the industry.
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Advertising within mobile applications is, obviously, a big, emerging beast that is just beginning to rise from the waters. While Apple’s devices and platforms have played the biggest hand so far, Android and BlackBerry have also been key players.

Virtual goods are being pushed to the forefront of many discussions, thanks to the likes of Facebook, Zynga (and its big investor Google) and Foursquare.

While the heat screams “summer!” each and every sweltering day, it’s already time to start thinking about back-to-school shopping — at least, according to the National Retail Federation, which recently released its “2010 Consumer Intentions and Actions Back to School” survey, conducted by BIGresearch.

The latest figures from Sysomos show that more than half of bloggers in June fell into a single age bracket, the gender split was slightly tipped toward the fairer sex and one state ruled all other states/provinces — by far.

If you took a poll of advertisers and asked them one thing they would like to change about the performance-based marketing industry, a large number, especially those..

We can all think of a scenario where we would like greater transparency. We wrote this week about the various tensions in the advertising community around…

PAB67MEDIA LLC today announced the acquisition of Affiliate Venture Group, a leading performance-based affiliate network.

Today, Thursday July 15, we will be initiating a new brand name for the network you have grown to know and love for the last 10 years.