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Agencies
Diet Coke Revives Old Tagline; Klum Promotes Heart Health
Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13
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Agencies
Discovery Health.com Adds Interactive Medical Features
The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest.
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Agencies
Can Honda Build an Emotional Bond With Documentary Films?
During an economic malaise when buying new cars is the last thing on consumers’ lists, Honda has concocted a trio of impressionistic short-form Web documentaries
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Agencies
Promotion Stunt Leads to Bookstore
People wandering Amsterdam’s main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark
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China > US
There are now more than 1 billion users in the worldwide Internet audience, according to comScore’s latest World Metrix report.
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Macro Economics of Search Advertising
Scenario: Supply of your product/services is still going strong, but demand has begun to decline as consumers reduce discretionary spending. When the terms €˜recession€™ and €˜depression€™ are being debated as to which one best describes the economy, good advertisers know it is time to change focus.
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Finding Balance in Search Advertising for 2009
Corporate budget cuts during recessionary environments are often felt first by advertising initiatives, leading to an increased scrutiny on performance-based metrics such as return-on-advertising-spend (ROAS).
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Lessons Learned From The Frontlines of eCommerce
It is hard to escape the platitudes and suggestions that accompany a New Year. The tendency is to look back and try and learn from what has occurred in the past and apply that wisdom towards creating a more fulfilling future.
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May I Interest You in Dessert?
You’ve just launched your product’s first Affiliate Marketing program. Congratulations!
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2009 AzoogleAds Publisher Challenge Party At The Playboy Mansion!
Given to the TOP 25 Publishers as quantified by the “Challenge” criteria below. AzoogleAds is throwing an all-expense paid party at the Playboy Mansion, yes THE Playboy Mansion, in Holmby Hills, CA.
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