Author

  • Diet Coke Revives Old Tagline; Klum Promotes Heart Health

    Supermodel and TV host Heidi Klum will return for a second year as the face of Diet Coke’s participation in a program to raise awareness about women’s heart health, timed to kick off at the start of New York’s Fashion Week on Feb. 13

  • Discovery Health.com Adds Interactive Medical Features

    The health and wellness channel, Discovery Health, is prescribing interactive Web elements for its popular medical TV series aiming at boosting viewer interest.

  • Can Honda Build an Emotional Bond With Documentary Films?

    During an economic malaise when buying new cars is the last thing on consumers’ lists, Honda has concocted a trio of impressionistic short-form Web documentaries

  • Promotion Stunt Leads to Bookstore

    People wandering Amsterdam’s main shopping area last fall came across a ribbon winding through the city. The ribbon turned out to be a 650-foot-long bookmark

  • China > US

    There are now more than 1 billion users in the worldwide Internet audience, according to comScore’s latest World Metrix report.

  • Macro Economics of Search Advertising

    Scenario: Supply of your product/services is still going strong, but demand has begun to decline as consumers reduce discretionary spending. When the terms €˜recession€™ and €˜depression€™ are being debated as to which one best describes the economy, good advertisers know it is time to change focus.

  • Finding Balance in Search Advertising for 2009

    Corporate budget cuts during recessionary environments are often felt first by advertising initiatives, leading to an increased scrutiny on performance-based metrics such as return-on-advertising-spend (ROAS).

  • Lessons Learned From The Frontlines of eCommerce

    It is hard to escape the platitudes and suggestions that accompany a New Year. The tendency is to look back and try and learn from what has occurred in the past and apply that wisdom towards creating a more fulfilling future.

  • May I Interest You in Dessert?

    You’ve just launched your product’s first Affiliate Marketing program. Congratulations!

  • 2009 AzoogleAds Publisher Challenge Party At The Playboy Mansion!

    Given to the TOP 25 Publishers as quantified by the “Challenge” criteria below. AzoogleAds is throwing an all-expense paid party at the Playboy Mansion, yes THE Playboy Mansion, in Holmby Hills, CA.