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iPhone App Users Are Worth More Than Android App Users
There are many battlegrounds for iPhone and Android but when it comes to whose app users are more valuable, iPhone take the cake, according to recent figures from Mobclix.
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Messages That Are too Frequent, Repetitive or Marketing-Related Lead to Social Break-ups
ExactTarget and CoTweet set out to analyze why consumers break up with brands via e-mail, Facebook and Twitter, and found clear reasons for these break-ups.
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The Week in Review
Headlines from the industry.
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Facebook Continues to Gobble Up Visitors and Time
According to Compete, the gap between Yahoo, the No. 2 site, and Facebook, the No. 3 site, continues to shrink. Other data show similar growth for Facebook, in terms of visitors and time spent on its site.
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Online Video Viewers Pay More Attention to Ads Than TV Viewers Do
According to a recent report released by YuMe, a video advertising technology company, marketers who are not in on the online video boom are missing out on a “tremendous opportunity.”
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Mobile Ad Awareness Booms in 2009-10, Purchase Intent Dips
According to the latest numbers from Millennial Media, mobile campaign effectiveness has risen by most metrics in the last three years, while smart phones are more conducive to campaigns than feature phones.
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IE Loses Europe, Chrome Surpasses 10% Share Worldwide; ‘Do Not Track’ Issues Loom
According to the latest figures from StatCounter, Microsoft’s Internet Explorer lost its crown as the top Web browser in Europe in December
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Only 361 Days to Go
At four hours in length, the Super Bowl runs like the Oscars for sports fans. Instead of numerous award winners across countless categories, in this match-up, only one wins. Yet as much action and anticipation takes place off the field as on. For as much money as the attendees spend to gain access to…
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Shameless LeadsCon Plug: Week 4 – Beyond Shameless
Four weeks ago today, we started writing with a simple idea in mind. To increase interest in an upcoming event about which we want to see succeed; but do so in way that were we not to say what we were doing, it wouldn’t seem like we were doing what…
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Facebook Advertising is Getting Less Rewarding
Advertising on Facebook looks less appealing today than it did before 2010, and the future doesn’t look all that appealing, either.
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