The IAB Tech Lab is proposing that ad auctions move to a Trusted Server from the browser. Why its prototype attracted controversy. Plus, should data privacy be viewed as a badge of honor, or a baseline standard?

Attention is not always a good thing. Just ask Barbara Streisand.

This week’s PR Roundup looks at the crisis issues surrounding the fallout from sending of government Signal messages to a journalist, a new study about PR employee engagement not reflecting job satisfaction, and how a new online tool created by UPS is helping to alleviate tariff stress for customers.

An analysis of Google reviews that mention store associates from top retail chains reveals the best and worst in-store customer service.   Lowe’s has the top in-store associates across its retail chain, according to a new report from review management platform Chatmeter.  Chatmeter used its artificial intelligence-powered software to analyze more than one million Google Reviews from […]

Kristen D’Arcy is True Religion’s first-ever chief marketing officer. The brand hired her specifically to “unleash marketing” for the apparel brand, D’Arcy told attendees at the 2025 Shoptalk conference in Las Vegas in March.  Marketing initiatives giving a boost to the brand include having both paid and organic content from celebrities through its “Team True” […]

What happens when a former Court TV and Comedy Central exec writes a thriller? A pretty good mystery with legal doings intertwined with steady, dry wit.

Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until now. As part of its year-long Campaign for Creativity, which centers on the vital role that color plays in inspiring creativity, the brand “unretired” eight beloved hues, then marked the occasion with a nostalgic, family-friendly pop-up “reunion” in New York’s […]

Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

The show floor at VMX is alive with the sounds of cats purring, puppies barking and djs jamming. But this year, the Veterinary Meeting & Expo embraced a buzzy art theme that gave exhibitors a creative license to experiment. Around the Orange County Convention Center in Orlando, FL, 735 exhibits drew attendees in with crafts, […]

It’s not either/or for linear TV and CTV. As the media ecosystem evolves, Viamedia CEO David Solomon explains why a hybrid model is a “gold mine.” Linear is shrinking as the media ecosystem evolves – but it’s still very much alive. Where does linear still have value to consumers and advertisers? Yes, linear is still alive […]