As a niche publisher, Austin Historical, a site dedicated to restoring old homes, is feeling the impact of zero click search on his ad revenue and referral traffic.

Tariffs have always been a fact of business life, but the recent volatility presented by new trade policies has transformed them from a line item on a spreadsheet into a full-blown communications challenge.

There is a clear path for advertisers to leverage shifting audience expectations, as well as platform capabilities, to find success in a fragmented video advertising ecosystem, maintains Bill Schild, GM of Americas for Channel Factory. What is the most effective way for advertisers to reach their audience while navigating the fragmentation between linear TV and […]

The 23rd annual Experiential Marketing Summit (EMS) launched with high-octane energy and compelling perspectives on April 14 as a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists gathered at MGM Grand Las Vegas for a three-day huddle guided by the […]

Many well-intentioned advertising standards efforts gather digital dust. Others have even shut down in the face of lawsuits claiming insufficiently broad industry engagement. Why?  Because we mistake the release of a proposal for the achievement of standardization and create more noise than clarity.  My standards journey began with IAB’s Future of the Cookie (FotC) working […]

The editors of Event Marketer announce the winners of the 23rd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program.

Scott Kohn, EVP & Head of Ad Sales At REELZ, explains how the network is evolving to meet a changing media landscape.  What’s your response to people who say linear TV is dying? Linear TV isn’t dying – it’s evolving. There’s no doubt that viewing habits have shifted, but linear remains a vital part of […]

Generative AI is quickly becoming the way people search, discover and shop. More platforms now offer end-to-end customer journeys that start with a question and end with a purchase, no clicks required. 

This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.

Rene Federico, former marketing executive from Nike and Converse, joins Primark to ignite brand awareness in the U.S.  Primark has operated stores in the U.S for the past 10 years, but its brand awareness does not reflect that, said Rene Federico, Primark’s U.S. head of marketing. “We have a differentiated position as a retailer, [consumers] […]