Report: Mobile Advertisers Targeting Moms Should Heavy-up on the Weekends
If a brand is targeting the mom demographic with mobile campaigns, it’ll want to pay particular attention to their advertising efforts on the weekends. According to recent report from Jumptap, mothers’ use of mobile devices is dramatically higher than the average U.S. consumer’s usage on Saturdays and Sundays. Jumptap’s MobileSTAT (“STAT” stands for “simple targeting…