Study: Nearly Half of All Emails Were Opened on Mobile Devices in Q2 2013
According to a report from Yesmail, nearly half of all emails the company sent in the second quarter were opened on mobile devices (i.e., smartphones and tablets). However, click-to-open (CTO) rates on mobile are significantly lower than on desktop computers, spotlighting an opportunity for marketers. “Yesmail’s Email Marketing Compass: The Mobile Effect” analyzed more than…