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  • Stick It In A Tree

    A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Beer Bongs and Keg Stands

    Hoards of Elvis impersonators, Pedro’s from Napoleon Dynamite, and all the people you don’t want to see naked marched through the streets of San Francisco this past Sunday. An annual Bay Area tradition, the Bay to Breakers is one of the largest footraces…

  • Digital Thoughts – Google Casts A Semantic Web

    Many of have wondered what the future has in store for Google. Will they become the next Microsoft – an enormous profit machine embedded into our lives and directly controlling how many of us compute? Might Google, today’s high flier….

  • Trends – The Year Of The Fees

    Almost a week ago, Experian made an announcement that should have sent the online ad interest more abuzz than it appears to. Last week, they announced their intent to purchase LowerMyBills for $330 million dollars with an additional $50 million….

  • Go Home, Bleak Kids!

    A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

  • Is your Affiliate Network Doomed?

    Doomsday killed Superman and in the midst before his resurrection arose two new superheroes: Steel, a kind of iron man admirer of Superman and Superboy, an adolescent clone of Superman. Early affiliate networks experienced a death…

  • Trends – Spitzer v. Adware Aftermath

    Seemingly hard to believe, it has been less than two weeks since Elliot Spitzer launched the most public case against desktop software to date. Last week’s Trends Report looked into some of the issues surrounding the case both from a global…

  • Digital Thoughts – Adware In The Steps Of Email

    In a recent issue of Digital Thoughts, we covered the central themes of Hardball, a book by George Stalk, Jr., and Rob Lachenauer. As they write, “Winners in business play rough and don’t apologize for it.” While playing rough often means…

  • The DirectTrack Aggregate Index

    The DirectTrack Aggregate Index (DTAI) will show you trends in the industry across categories in the Networks we power. The DTAI will be updated monthly to show you trends in the industry.

  • Binocular Vision Challenged By Nocturnal Eyes

    A break from Direct marketing talk, The column may be about politics, or s@x, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.