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Attorney General Scrutinizes J&J Drug Marketing
The U.S. Attorney General last week subpoenaed Johnson & Johnson’s Ortho-McNeil Pharmaceutical division for marketing documents for epilepsy drug Topomax.
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Alcohol Marketers Sued for Targeting Teens
A lawsuit filed against a handful of alcohol marketers seeks to recover “unlawful profits” gained by allegedly marketing alcohol to teens. The suit, filed
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Step Inside
Get ready for china cups in McDonald’s restaurants. This month McDonald’s Corp. opens four McCaf coffee shops inside McDonald’s restaurants in Raleigh,
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Agencies
San Francisco 49ers Fans Go Nuts
Nut marketer Diamond of California will blitz San Francisco’s 3 Com Park this month to leverage its visibility during the NFL game broadcast on ABC’s
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Agencies
Campbell’s Samples its Soups in Malls
Campbell’s Soup Co. is stopping in cities across the country to offer samples of its Campbell’s Select soups. The tour hits 24 malls in 18 cities where
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Lights! Camera! Action!
The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count
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Agencies
McDonald’s Running Low on Monopoly Game Pieces
McDonald’s Corp. may end Best Chance Monopoly early, since some restaurants seem likely to run out of game pieces before the Nov. 10 end date. According
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Kiss and Make Up
Coca-Cola will pay up to $21.1 million to Burger King to help ease a dispute over Coca-Cola employees tampering with a Frozen Coke promotion at Burger
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American Express Kicks off Promotions for New Blue Cash Card
American Express is launching a major advertising campaign for its Blue Cash card introduced earlier this year. A free concert starring Sting will be
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