In October of last year, Yahoo took many in the ad space by surprise announcing a strategic investment in ad network and exchange Right Media, as it led a $45 million Series B round of financing. While not an…

There is a myth that exists that advertising needs to be intrusive in order to be effective. While this is not an entirely true statement, in most conditions it is correct. There are two types of products advertised in our market: products in…

First Yahoo invests in Right Media. Next, Google buys Doubleclick. Then, Yahoo scoops up the remainder of Right Media. And now, Microsoft could buy 24/7 Real Media?? Before we even begin to fathom why they might do…

Kimberly-Clark is sending 40 families to Walt Disney World with an on-pack game awarding one trip per day.

Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway.

Fox Searchlight Pictures is teaming up with theaters nationwide to give mothers a sweet treat on their special day

The Western Union Co. is offering a number of incentives to boost business during Mother’s Day.

Holiday Inn is on its second lap with NASCAR. The hotel chain is about to launch an online contest inviting racing fans to redesign the paint job on driver

Disaster doesn’t only happen in guerrilla marketing.
Promotional products manufactured in a hazardous manner can also lead to serious mishaps — like the recent death of a four-year old who died from lead poisoning after eating a charm bracelet Reebok gave out as a premium.

By now, you’ve spent one if not two days deep in meetings while trying to squeeze in some time to roam an exhibit hall the size of some commercial farms, a floor space that should have airport style carts to take you from row to row. During this time, you’ve met those you know, those you didn’t know, and those you wish you didn’t have to know.