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Digital Thoughts: Pardon Me, Ma’am and Sir: The Netiquette Gray Area of Online Marketing

February 12, 2004 | 

Virginia Shea’s intriguing work Netiquette, published in 1994, seemed to be completely ahead of its time.

Blimpie to Open More Than 100 Restaurants at Wal-Mart

February 5, 2004 | 

Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with

SEC May Sue General Mills

February 5, 2004 | 

General Mills may face a civil lawsuit by the Securities & Exchange Commission over its sales practices and related accounting. On Tuesday, General Mills

Developing Trends: A Tourist’s Guide to Online Marketing

February 5, 2004 | 

Online direct marketing for advertisers seems so easy

Disney and Pixar Sever Ties

February 3, 2004 | 

Pixar Animation Studios ended its 13-year film-making and distribution partnership with Walt Disney Co. last week after 10 months of unsuccessful negotiations.

Masterfoods’ Goodies Promoted at Regal Theatres

January 29, 2004 | 

Masterfoods USA snackfood brands, Regal Entertainment Theatre Operations and Regal CineMedia have entered into a multi-year marketing partnership to promote

On Borrowed Time

January 29, 2004 | 

Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.

Complying with the Can Spam act

January 22, 2004 | 

Have you read the actual text of the law or have you relied on some other person’s summary of the requirements?

Freddy Adu Signs Endorsement with Sierra Mist

January 20, 2004 | 

Fourteen-year-old soccer star Freddy Adu has signed a two-year endorsement deal with Sierra Mist, Pepsi-Cola North America's lemon-lime brand and official

P&G Expands WNBA Sponsorship

January 15, 2004 | 

After signing on for the first time last year as a sponsor of the Women's National Basketball Association (WNBA), Procter & Gamble has added Crest and